Shed Seven’s Rick Witter Teams Up with MultiWebMarketing™ for Award-Nominated Website Redesign!
Rick Witter, the iconic lead singer of the York-based rock band Shed Seven, is celebrating a remarkable year. In 2024, Shed Seven joined an exclusive club of legendary musicians, achieving the rare feat of releasing two No1 albums in a single year: A Matter of Time in January and Liquid Gold in October.
This accomplishment places Shed Seven alongside industry greats like David Bowie, Queen, Elton John, and The Beatles, Taylor Swift—bands and artists who have left an indelible mark on the world of music.
But the excitement doesn’t stop there. In a collaboration that fuses artistic creativity with cutting-edge digital solutions, Rick Witter commissioned MultiWebMarketing™, a multi-award-winning digital agency, to launch a redesigned version of his personal website Rick-Witter.co.uk .
The revamped site offers a unique experience for Shed Seven fans, allowing them to browse through the band’s entire discography, here, and order handwritten lyrics of every song ever released. This fresh, interactive platform is a prime example of how modern technology can enhance fan engagement and foster deeper connections between artists and their audiences.
The website’s redesign has been nothing short of groundbreaking. At its core, the site is driven by cutting-edge UX design that allows users to navigate easily through Shed Seven's musical journey. Fans can browse the band’s catalogue by album, explore individual tracks, and dive into a detailed history of each song. Whether it's a classic hit or a hidden gem, every track is easily accessible, thanks to a sophisticated browsing system.
Perhaps one of the standout features of the website is the ability for fans to order handwritten lyrics from Rick Witter himself. This exclusive offering provides an intimate connection between Rick and his fans, giving collectors and enthusiasts the chance to own a piece of Shed Seven's legacy in Rick’s personal handwriting. From chart-topping anthems like "Going For Gold" to the deep cuts that have shaped their distinctive sound, this feature captures the essence of why Shed Seven continues to resonate with fans both old and new.
In addition to its artistic appeal, the website features an intuitive eCommerce system designed to make purchasing as simple and efficient as possible. Built with user experience (UX) in mind, the platform guides visitors through an effortless ordering process, ensuring a seamless experience from browsing to checkout. MultiWebMarketing™ has seamlessly integrated high-level design with functionality, ensuring that the website not only looks stunning but also works flawlessly.
The result? The website has already garnered attention in the design world, receiving a nomination in the prestigious Muse Awards under the music sector for Best Artistic Design, UX, and eCommerce Website in the UK. This recognition is a testament to the website’s balance of creative flair and digital innovation, showcasing how Rick Witter and MultiWebMarketing™ have pushed the boundaries of what a fan engagement platform can be, case study here .
As the band rides the high of their latest album successes, the new website will continue to serve as a digital hub for fans, offering a deeper dive into their musical world. Whether it’s browsing through albums, discovering handwritten lyrics, or enjoying the sleek UX and eCommerce experience, the site is sure to become a go-to destination for Shed Seven’s ever-growing fanbase.
Paul Smith, founder of MultiWebMarketing™, shared his excitement about the nomination: “We’re thrilled to have worked with Rick on this project. Our goal was to create a site that reflects the artistry and passion behind Shed Seven’s music while offering fans something truly special. The nomination in the Muse Awards is a fantastic recognition of that effort, and we’re proud to be a part of Rick’s journey. All Shed Seven fans, me included, know that Rick is one of the most open, likeable and humble rock stars on the planet. I’m truly delighted for Rick, Paul, Tom, Tim, and Rob well done guys, you’ve done York, Yorkshire and UK proud."
For more information contact
paul@multiwebmarketing.co.uk
01302 590 444
MultiWebMarketing™
Rick Witter
Shed Seven
