PR and stakeholder engagement agency Yasper has appointed experienced PR practitioner Caroline Joynson as it continues to expand its reach, offer and client roster.
The Yorkshire-based agency, which works across sectors including property, tech, defence, infrastructure and transportation, makes the hire on the back of a number of significant new business wins and continued momentum.
The business, which counts First Bus as a client, operates from waterfront offices in the city centre, and works nationwide on briefs across the public and private sector.
Caroline Joynson brings more than 25 years of PR experience, spanning both agency and in-house, including at the National Science & Media Museum in Bradford. For the past 12 years, she has worked as an independent PR consultant, for clients spanning B2B, consumer and founder PR.
Julian Pearce, Founder of Yasper said: “It’s been a huge year for the agency and we’re very lucky to have secured someone of Caroline’s credentials and calibre as we continue to grow and develop as a business. She brings ideas and added knowledge to the business as we go through a period of sustained growth.
“We’re now working across a range of public and private sector clients and on some of the most exciting regeneration projects in the North. Our geographical footprint continues to expand as we’ve taken on new work in the capital, as well as some great projects here on our doorstep. Caroline will be a true asset to the agency as we continue to prove our credentials.”
Commenting on her appointment, Caroline said: “After 12 years as an independent consultant, the move back into a team had to be the right fit – and Yasper is perfect. The team is incredibly experienced, passionate and collaborative, and I’m delighted to be part of it. The opportunity to work with such a diverse range of clients, particularly on major infrastructure projects across the region, is hugely exciting. It’s also fantastic to be part of a team again, both in terms of Yasper and its sister agency Umpf.”
Yasper was founded in 2023 and has seen successive growth year-on-year. The business specialises in media relations and political communications, with many clients having a policy or stakeholder element to their requirements. In addition to core services, the agency has also led major consultation projects on a range of topics.
Yasper
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Julian Pearce Director
- July 23, 2026
- 0-775-262-9077
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