Selena Turns Sheffield’s New Era Square Into The New Rival to Ecclesall Road

The latest jewel in Sheffield’s £70 million New Era Square development is about to raise the bar – quite literally.
 
Set to open to the public from Friday, November 15th, Selena Cocktail Bar & Kitchen promises to bring an elegant touch to the area, rivalling the venues of the nearby Ecclesall Road.
 
With a £500,000 investment behind its launch, Selena offers more than just a new location for cocktail connoisseurs. It further elevates New Era Square as an after-dark destination to firmly compete with Sheffield’s long-established nightlife hotspots.
 
This premium venue features an intimate Mediterranean restaurant, a selection of carefully crafted cocktails by expert mixologists, and an interior that perfectly blends sophistication with comfort. It's part of the area’s bid to create Sheffield's own answer to the renowned Greek Street in Leeds, aiming to attract both locals and visitors.
 
Building on the success of the recently opened Panenka Bar & Grill, which has already become a regional favourite attracting thousands of visitors per month, the investors believe Selena is now one of the final pieces of the jigsaw as it helps turn New Era Square into a true destination venue and an area for a complete night out.
 
Chris Beasley, spokesperson for Selena, commented: “Our goal is to transform New Era Square into a dynamic social destination, appealing to those seeking a refined yet lively night out. With this investment, we’re not just opening another bar; we’re creating a space where Sheffield can enjoy exceptional cuisine, top-notch cocktails, and a stylish, safe setting – ideal for groups and gatherings.”
 
The new cocktail bar is committed to offering a very safe and sophisticated space, making it particularly attractive to groups of women. The owners envision it as a place where friends can gather, celebrate, and enjoy high-quality food and drinks in a stylish and comfortable setting.

Selena also offers a unique six-course pairing journey, featuring Mediterranean-inspired small plates perfectly paired with handcrafted cocktails.