An Introduction to ARTEMIS INTELLIGENCE®

Are you wondering how AI is impacting your online visibility? The way that people search for products and services is certainly evolving drastically. Google, the industry leader in search, is facing competition the likes of which have not been seen before, from generative AI tools like ChatGPT, Perplexity, Claude and even its own Gemini.

These chatbots, and the large language models (LLMs) that underpin them, interpret and rank website content dramatically differently. LLMs are also powering Google’s latest search engine algorithm updates, and more and more people are using AI to search for businesses, answers, and information. 

This brings forward the inevitable question of what the future of search engine optimisation (SEO) looks like. For SMEs that can be particularly unclear, especially if you’ve relied on SEO as a marketing channel to drive traffic to your site or brick-and-mortar store. 

With so many variables and so much data to aggregate and assess, it’s difficult to understand how to adapt your strategy to this evolving terrain.

That's where ARTEMIS INTELLIGENCE® comes in – a groundbreaking proprietary system developed by Artemis Marketing, specifically designed to help local businesses navigate and succeed in this new and profoundly different search world.

Understanding AI’s influence in SEO and organic search

Recent statistics show that around 36% of UK internet users have begun using AI tools for online searches, and this figure is growing rapidly. Google itself has been integrating AI Overviews into its search engine pages when users search for a particular term or query, and is beginning to roll out its ‘AI Mode’, which works in the same way that the aforementioned chatbots do. 

Google is integrating AI Mode into search, which is designed to offer a complete result with the user conversing with the search engine to get more specific insights and results.

Similarly, Google has taken notice of how users are interacting with AI tools more. If users can engage in ‘conversations’ with these tools and get the answers they need without having to scroll a list of websites and click through to a page, without knowing if it’s going to satisfy their query or not, why wouldn’t they? 

This illustrates just how much search is changing.

For Doncaster businesses, this means your potential customers might be asking ChatGPT, for example, questions like "Find me a reliable accountant in Doncaster" or "What's the best marketing agency in South Yorkshire?" 

If your business isn't optimised for these AI-powered searches, you could be missing out on valuable leads and enquiries.

How can local SMEs rank in AI search?

Traditionally, advanced, technical SEO and innovative digital marketing strategies have been the remit of large businesses with a sizeable marketing budget. This often leaves small and medium businesses struggling to compete in the digital space, despite offering more personalised, value-driven and local services or bespoke products to their communities.

The continued emergence of AI in search has substantially widened this gap, with many SMEs lacking the in-house marketing expertise or resources to understand and adapt to these new technologies effectively.

This is precisely where ARTEMIS INTELLIGENCE® is making a significant difference.

What is ARTEMIS INTELLIGENCE®?

Developed through years of dedicated research and over £2.5 million in investment since 2017, ARTEMIS INTELLIGENCE® represents a comprehensive methodology for applying AI effectively in SEO. 

Our system combines a comprehensive, unmatched understanding of LLMs with practical, results-driven strategies that work specifically for small and medium businesses, not just in Doncaster, but everywhere in the UK. 

ARTEMIS INTELLIGENCE® focuses on what's known as Answer Engine Optimisation (AEO). This ensures your business appears prominently when potential customers ask AI tools direct questions about products or services in your area. Going a step further than standard SEO, this requires a sophisticated understanding of how AI search algorithms interpret, process and rank business information, content, and other qualities that people look for in a reliable local firm.

The Technology Behind This Innovative AI System

This approach works by understanding the nuances and intricacies of how AI systems interpret and prioritise content - a relative unknown to the general public.

Unlike standard SEO, which historically focused on keywords and backlinks, this new AI-led approach considers factors such as user experience (UX), website usability, mobile optimisation, page speed, content relevancy and brand recognition.

The system uses live testing and data-led experimentation to continuously refine strategies, ensuring businesses stay ahead of the curve as AI search technology continues to evolve. This includes tactics such as optimising content for conversational search patterns and ensuring business information is presented in a way that AI tools can easily understand, recognise, and tailor to search queries.

Research and Technical Director, Justin Aldridge, together with the team at Artemis Marketing, believe passionately that every business, regardless of size, deserves access to enterprise-level digital marketing insights and strategies. ARTEMIS INTELLIGENCE® embodies this philosophy, providing SMEs, startups and growing businesses with the same advanced capabilities that were previously available only to the large brands of the world.

This means that, with the right tailored support, a local restaurant, retailer, builder, or professional service provider (or any other business) can now compete effectively with larger names in their sectors, harnessing the power of AI search to its full advantage.

What Does the Future of AI Search Look Like?

AI’s integration into search is not by accident, and while Google is the industry leader in search by some margin still, the trend suggests this could change in the coming years. 

Businesses that adapt early to this changing trend stand a better chance of securing a stronger market position and competitive advantage. Those that delay or push back on embracing AI search risk being left behind as search continues to evolve by the day.
  
For Doncaster businesses ready to embrace this change, exploring Answer Engine Optimisation services gives you a solid chance of exploring exactly how your business can succeed in your specific sector(s). The technology is there, the strategies will vary from company to company, and the results will come with time.
 

The question isn't whether AI will transform how your customers find you – it's whether you'll be ready when they start looking. With ARTEMIS INTELLIGENCE®, ambitious and growth-focused business owners will have the tools and support they need to thrive in organic search. 

 

For more information about how ARTEMIS INTELLIGENCE® can help your business succeed in local, regional or national SEO, contact us at Artemis Marketing to arrange a consultation.