The Mysterious World of www. - What makes websites work?

Description

Websites are the epicentre of everyone’s marketing, regardless of who you are and what you do, having the correct website that is both visually appealing and practical will be one of the greatest assets your marketing could ever have. In this workshop, we go through what makes a good website, how to make your website more functional and how to increase conversion rates through trigger campaigns built directly into your website.
 
On top of this, we will also go through how analytics can help you to develop your website and how Facebook pixels can help with retargeting Ads, then we will end with talking about the power of Landing pages and how they could change the way you use your website forever.
 
In this workshop we will cover:

• Different website platforms and the benefits and cons of each,
• How knowing your target market will affect your website design,
• How to make websites more functional,
• How to utilise Analytics to develop your website,
• The basics of SEO and how to improve your rankings,
• How to combine landing pages and trigger campaigns to convert site traffic into customers.

Please note this workshop is for businesses who have been trading in, or people who are looking to start a business in the Sheffield City Region and is delivered under the Launchpad Contract.