Launchpad: How to Get Smarter with Your Marketing

Description

Please note this workshop is for businesses who are registered with Launchpad and have been trading for under three years, or people who are looking to set up a business, Social Enterprise or Charity in the Sheffield City Region.

Social media, Email Marketing, Websites, Direct marketing are all marketing tools. Not a marketing strategy. A marketing strategy is having a clear and coherent message across all platforms, and your marketing collateral working together to attract and then facilitate your potential customer to a specific point to do a specific action. This could be buying a product or service, or simply picking up the phone and giving you a ring. 
 
In this workshop, we will be showing you how to not only create your own marketing strategy but also showing you the tools we use to articulate them in a way that everyone in the organisation will be able to understand and work towards. 
 
Not only this, but we will be teaching you the 5 key steps that everyone makes when buying a product or service and what you can do to influence these steps. We will also be talking about how you can start to automate your marketing, and finally, we will begin to map out your own Omni-channel marketing campaign, which will show how much you have learnt in this short workshop. 
 
Don’t worry about taking too many notes, the workshop will be recorded so you can go back and watch it over and over again.