Marketing is a fundamental part of doing business, whether that's for commercial gain or to achieve your social objectives. Knowing your customers, your competitors and your market place is the key to driving awareness, engagement and, ultimately, having an impact.
Through attending this interactive 2 half day workshops, delivered by Marketing Strategy specialist Laura Stead, you’ll discover how to;
effectively market and promote your social enterprise
construct a basic marketing strategy
make the most of the resources available to you
We’ll cover a wide range of promotional techniques that can be used and we'll explore how a strong brand can help to attract customers.
We'll also explore marketing messaging and how to tailor your messaging to maximise customer engagement.